The question below was asked through Steve Witt by D2C(Direct to Consumer Merchandising Team)for the online Pick-a-Brick. He has asked the Ambassadors to gather feedback from their communities - please let me know what your thoughts:
We are in the process of updating the PAB assortment for next year. We would like to get some input from the community on what they would consider an optimal assortment in terms of percentages by element type (ex. 20% plates, 40% bricks, 5 % wheels, 10% door & Windows etc.) Is this something that you would like to ask the community about and get back to me with input so we could influence the assortment where possible?
Quoting Dave Sterling
So here's my thought. In general, bricks and plates are usually pretty cheap on Bricklink. as such, I would like to see mainly Minifigs/Animals and specialty pieces that are currently considered rare. By placing 'rare' elements in PAB, LEGO can effectively control the market pricing on Bricklink.
I guess I would also like to see the more rare colors in PAB versus the common red/yellow/blue. If I have to give a breakdown, I'd go with this.
My brain is fried from doing math in the MocOlympic group, but I agree that I'd LOVE to see more minifigs and animals in PAB. Then I think if we up the regular brick selection with more regular bricks in regular colors, we can build our collections. Don't get me wrong, specialty pieces are great and we need more of em, but basic bricks are what this hobby is based on and I don't think that PAB has enough just regular bricks in different colors.
My thoughts are along the same line as Dave's. I'd like to see a wider variety of rarer parts, particularly modified bricks and plates, as well as rarer colors (the darks and the sands). This is the perspective of an adult builder; more diversity in parts for more complex creations, and greater color variations for hieghtened realism. Of course, Lego may be interested in targeting a younger demographic, who may want more of the basics. And as Chris mentioned, the more basic shapes and colors can always be used to bolster collections for any builder.
And for what it's worth here...At this point, I've never purchased from PAB, prefering Bricklink due to a better selection and MUCH better prices. In fact, probably 75% of my entire collection is from Bricklink, since I'm not a set builder, and I get the most mileage for my dollar there. I'd much prefer to give my buisness to Lego, and I'm wondering is there the possibility that they could reach a point where they're competetive with Bricklink's selection and prices? Does Lego even care about competing (since Bricklink is relatively unknown to the larger population)?
Anyway, I'll echo Dave's sentiments, and his percentages would be pretty close to my own preferences as well. Permalink
I also think that the prices are waaay to high for individiual pieces. I agree with Chris and a lot of other people in wanting there to be more minifigs, animals, and a wider variety of parts. Permalink
This probably won't matter as much but It would be cool to see probably about....
-45% bricks(of all colors, dark,sand trans...)
-20% plates(of all colors and sizes)
-15% surprise! One thing I always appreciate about the LEGO store is their diversity and just outright random pieces they put in there. My last stop I got a lot of pieces I had no idea I would use and I just incorporated them in my latest couple MOCs.
Again thank you for listening to us all