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RED LIGHT : Biking Rules PSA
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About this creation
This 30-second commercial is a public service announcement made for BikingRules.org, a non-profit organization that promotes safe cycling in New York City.

Most of us believe we're acting safely on our bicycles, even if we break a little rule every now & then. But it only takes one bad call to cause a terrible mistake -- one that you may never recover from. We shot our PSA using LEGO bricks as a way to appeal to a wide audience of children, teens, parents, and retro-loving 20- and 30-somethings, and to teach a serious lesson in a lighthearted (yet hopefully memorable) way.



RED LIGHT : Biking Rules PSA
campaign for Biking Rules.org

Producer: Sean Kenney
Director: MA Shumin
Stop-motion animator / Editor: David Pagano
Music / Sound Designer: Brian Kenney



Comments

 I like it 
  July 29, 2013
Animation: 10/10, Sound Effects: 10/10, Sets: 10/10, Story 10/10, overall 40/10 :) Awesome job!
 I like it 
  January 20, 2013
Lol! Both funny and true!
 I like it 
  April 28, 2012
Wow!Nice!
 I like it 
  April 6, 2012
I remember watching this a while ago...
 I like it 
  January 18, 2012
That is sweet! I laughed so hard at the end! great job
 I like it 
  January 18, 2012
That is sweet! I laughed so hard at the end! great job
  May 16, 2011
hahahaheeheeheehee i love it ! and it teaches a lesson too!
 I like it 
  January 27, 2011
ha ha love it!!!PS: can you check out some of my creations?
 I like it 
  October 5, 2010
Awesome vid and creation
Sean Kenney
 I like it 
Captain Connor Patterson
  October 1, 2010
Awesome stop motion video!
 I like it 
  October 1, 2010
Cool video Sean! Also, I was reading The LEGO Book, and near the end, I saw it has a little section about you in it!
 I like it 
  September 3, 2010
Now that's some good, educational advice! *I live in Madrid, Spain, and I find that cars are usually VERY disrespectful even to watchful and caring bikers such as myself: I have trashed my bike a couple of times (took me about 80 (about a 100 USD) to repair the damage, and I had to cough up the amount TWICE) because huge SUVs, or random cars for that matter, would suddenly decide to run into street crossings when the red light wasn't still on. Of course, that DOESN'T mean bikers don't have to be careful at all times just in case, so thumbs up for putting LEGO to good use!
  August 30, 2010
using the lego medium,for educational purposes,is also in my plans! excellent job! inspiring!
 I like it 
  December 22, 2009
funny
 I like it 
  October 22, 2009
cool
 I like it 
  October 21, 2009
nice, if everyone followed this rule, the world would be better. Oh and Sean, could you give me your opinion on this. I want to see what the BEST LEGO BUILDER EVER thinks. http://www.mocpages.com/moc.php/160075
 I like it 
  October 11, 2009
if only my friend who just got hit by a car and died saw this....
 I like it 
  October 8, 2009
Hi Sean, I'm a bike blogger and closet lego fan, and I was hoping to post your video on my blog (check it out here: http://www.examiner.com/x-3049-Boston-Bicycle-Transportation-Examiner). I would, of course, link your site here on mocpages and give you credit in the article. Let me know what you think.
 I like it 
  October 7, 2009
This is so true. Today I was cycling to school with a friend. He crashed with another person that goes to our school crashed. His elbow got dislocated and he broke his hand. He couldn't lift his arm and had two hold it 'cause it was floppy. Luckily he felt no pain 'cause the nerves didn't react to the pain.
 I like it 
  October 4, 2009
hey sean can you please make a moc about how to make good stopmotions or the stoplight you had in there.
  October 4, 2009
Haha, nice! 5/5
 I made it 
  October 4, 2009
Quoting Mario man3138 Hey Sean, I can't find any of Brain music on internet/iTunes. Is it available? What style does he sing? I'd like to get some, if i could. thanks, marioman3138
Brian's music isn't on iTunes (except for one really short intentionally cheezy song from the "Adventureland" soundtrack). I keep telling him he needs to get up there. :)
  October 4, 2009
Hey Sean, I can't find any of Brain music on internet/iTunes. Is it available? What style does he sing? I'd like to get some, if i could. thanks, marioman3138
 I like it 
  October 4, 2009
Excellent advice! we need to take care of our civic values, and messages like this are the perfect example! i admire your work and your dedication! send you my best regards! Henry. BTW, the video is very prfessional!!!
 I like it 
  October 3, 2009
Cute.
 I like it 
  October 3, 2009
That's brilliant!
 I like it 
  October 3, 2009
Exactly what everyone else has said!
 I like it 
  October 3, 2009
Excellent PSA. The animation is very well done and fluid. It has a clear and concise message that is presented in a way that would be appealing to people of all ages. Great work!
Sean Kenney
 I like it 
Veeble Fetzer
  October 2, 2009
is this actually going to be shown on live tv? It should.
 I like it 
  September 30, 2009
WHAT FLARE SAID! (infact My sister was watching to and we both said "HILARIOUS" at the same time)
 I like it 
  September 30, 2009
THAT IS HILARIOUS
 I like it 
  September 29, 2009
Educational and hilarious. Awesome work as usual. Did you do the stop motion your self or did a proffesional video maker do the camera work.
 I like it 
  September 28, 2009
Thats awesome!!!
 I like it 
  September 28, 2009
Thats awesome!!!
 I like it 
  September 28, 2009
Nice. Very nice.
 I like it 
  September 28, 2009
Supa Cool!!!!
 I made it 
  September 28, 2009
Quoting Gus Indo Very nice! and is Brian Kenney your brother?
Yes, he's a professional singer/songwriter here in New York that also does sound design and sound engineering for short films. This was the perfect opportunity for us to work together! :)
 I made it 
  September 28, 2009
Thanks guys! Yes, I "produced" this short film, but it was directed by http://www.mashumin.com MA Shumin, animated and edited by http://www.mocpages.com/home.php/6830 David Pagano, and the music and sound was composed by http://www.myspace.com/etchedinlead Brian Kenney. As some of you know, I commute across midtown Manhattan to my LEGO studio by bicycle every day, so when I was offered the opportunity to create this PSA, I was more than happy to help make it a reality. We've submitted it to a nonprofit organization here in New York, and if they like it, it might be used "for real". (Here's hoping!) :)
 I like it 
  September 27, 2009
I LOVE IT SO MUCH! especially the video!
 I like it 
  September 27, 2009
I love the video so you made that for a company?
 I like it 
  September 27, 2009
Amazing! Love the effects! Congratulations!
 I like it 
  September 27, 2009
Brilliant stuff - memorable message.
 I like it 
  September 27, 2009
Love it! It was a brilliant idea putting together the mini-fig at the end. It just adds to the fun and excitement of it. Well, you did it again Sean! Great work, and keep it up!
 I like it 
  September 27, 2009
Very nice, I'm kinda offended :) the person has the body, AND the legs exactly of my Sig-Fig... oops, I guess I better pay more attenetion to the roads.
 I like it 
  September 27, 2009
Great work! I hope this will help the LEGO Bike riders like me!
 I like it 
  September 27, 2009
Great, I'm sure this will have an impact on the cycling community.
 I like it 
  September 27, 2009
Great animation for a good cause. Your next installement should focus on drivers. Always glance both ways when crossing an intersection!!!
 I like it 
  September 27, 2009
Very nice! and is Brian Kenney your brother?
Sean Kenney
 I like it 
Brad Jasko
  September 26, 2009
Nice stop motion.Very impressive.
Sean Kenney
 I like it 
Commander King
  September 26, 2009
That is very appealing. I think that kids will take biking rules more seriously after they see that video.
Sean Kenney
 I like it 
Dave Shaddix
  September 26, 2009
Dude, this reminds me of one time when I staggered out of this nightclub and met these two really hot... wait, never mind. I love the video! As a former cyclist (yeah, I used to be an athlete but now I am only an athletic supporter) this really hits home. When its car vs. bike, bike loses - EVERY time.
Sean Kenney
 I like it 
Dave Shaddix
  September 26, 2009
...the whole red light thing confused me.
 I like it 
  September 26, 2009
Awesome!
 I like it 
  September 26, 2009
Very cool Sean, we need that add in Austrlia. So many people on bikes run red lights and break road rules. Not good or safe. Very well made!
 I like it 
  September 26, 2009
Very nice!
 I like it 
  September 26, 2009
great msg. the beginning of the vid kinda reminds me of the beginning of the movie 21. - Nathaniel
 I like it 
  September 26, 2009
Very funny and great message too
 I like it 
  September 26, 2009
Funny how the most common car in the video was labeled your favorite in your "Cool Cars and Trucks" interview. Heck, the car shows up three times (with different color schemes, of course)!
 I like it 
  September 26, 2009
Even though I was anticipating the sting in the tail, it still knocked me for 6. Very effective!
 I like it 
  September 26, 2009
I'm not kidding you, I've watched this 20 times. Great message, good build! =]
 I like it 
  September 26, 2009
This is very nice Sean. I really like the comment at the end. Great!
 I like it 
  September 26, 2009
The idea is perfect and it's very informative.
 I like it 
  September 26, 2009
Beautiful work as always, Sean! A great video with a great message!
 I like it 
  September 26, 2009
Good job!
 I like it 
  September 26, 2009
Biking rules? What are they? Hehe, nice movie, although I'm not sure it will deliver the correct message to youngsters. Good day
 I like it 
  September 26, 2009
Are the SUVs on the video from the book cool cars and trucks?
 I like it 
  September 26, 2009
Haha. Funny video with a great message. I didn't know you did animated stuff as well.
 I like it 
  September 26, 2009
Love it! Some really great stop motion going on there. I can really appreciate this living in a city where bikers do this all the time.
 I like it 
  September 26, 2009
You made a great combination, Lego, humour and you even managed to do in a way teaching a lesson, great job!
 I like it 
  September 26, 2009
A good message that if more people paid attention too, my job would be much easier... and less sad at times. Thanks for sharing and keep up the GOOD work (not talkin just lego there) ~ Chris.
 I like it 
  September 26, 2009
Wow, awesome work, this should be put on tv for kids ! :P
 I like it 
  September 26, 2009
Very cute!
 I like it 
  September 26, 2009
Funny and educational. Keep it up Sean.
 I like it 
  September 26, 2009
LOL!
 I like it 
  September 26, 2009
i love this!
 I like it 
  September 26, 2009
this is sooo cool sean i really like it nice video it was funny but a good lesson i was in an accident fliped over the handle bars broke my arm but was wearing a helmate that saved my life.
 I like it 
  September 26, 2009
Excellent video.
 I like it 
  September 26, 2009
That looked suspiciously like Kelso getting hit by a car.
 I like it 
  September 26, 2009
Great Job! And hilarious video.
 I like it 
  September 26, 2009
Very cool
 I like it 
  September 26, 2009
BEEP! BEEP! *crash* oops.. um anyways this is really good Sean.
 
By Sean Kenney
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LEGO models my own creation MOCpages toys shop RED LIGHT : Biking Rules PSAAnimation


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