This 30-second commercial is a public service announcement made for BikingRules.org, a non-profit organization that promotes safe cycling in New York City.
Most of us believe we're acting safely on our bicycles, even if we break a little rule every now & then. But it only takes one bad call to cause a terrible mistake -- one that you may never recover from. We shot our PSA using LEGO bricks as a way to appeal to a wide audience of children, teens, parents, and retro-loving 20- and 30-somethings, and to teach a serious lesson in a lighthearted (yet hopefully memorable) way.
Now that's some good, educational advice! *I live in Madrid, Spain, and I find that cars are usually VERY disrespectful even to watchful and caring bikers such as myself: I have trashed my bike a couple of times (took me about 80€ (about a 100 USD) to repair the damage, and I had to cough up the amount TWICE) because huge SUVs, or random cars for that matter, would suddenly decide to run into street crossings when the red light wasn't still on. Of course, that DOESN'T mean bikers don't have to be careful at all times just in case, so thumbs up for putting LEGO to good use!
nice, if everyone followed this rule, the world would be better. Oh and Sean, could you give me your opinion on this. I want to see what the BEST LEGO BUILDER EVER thinks.
This is so true. Today I was cycling to school with a friend. He crashed with another person that goes to our school crashed. His elbow got dislocated and he broke his hand. He couldn't lift his arm and had two hold it 'cause it was floppy. Luckily he felt no pain 'cause the nerves didn't react to the pain.
Excellent advice! we need to take care of our civic values, and messages like this are the perfect example! i admire your work and your dedication! send you my best regards! Henry.
BTW, the video is very prfessional!!!
Thanks guys! Yes, I "produced" this short film, but it was directed by http://www.mashumin.com MA Shumin, animated and edited by http://www.mocpages.com/home.php/6830 David Pagano, and the music and sound was composed by http://www.myspace.com/etchedinlead Brian Kenney.
As some of you know, I commute across midtown Manhattan to my LEGO studio by bicycle every day, so when I was offered the opportunity to create this PSA, I was more than happy to help make it a reality. We've submitted it to a nonprofit organization here in New York, and if they like it, it might be used "for real". (Here's hoping!) :)
That is very appealing. I think that kids will take biking rules more seriously after they see that video.
I like it
September 26, 2009
Dude, this reminds me of one time when I staggered out of this nightclub and met these two really hot... wait, never mind. I love the video! As a former cyclist (yeah, I used to be an athlete but now I am only an athletic supporter) this really hits home. When its car vs. bike, bike loses - EVERY time.