A spoof of an ice cream ad, that caused The LEGO Company to send me their lawyers. >:-(
About this creation
When I got the 4105 red bucket, this was the first time I got some brown and tan bricks. So, of course, I wanted to use them. My favorite ad is the one of the German ice cream manufacturer Langnese. So I built the "Magnum" ice cream out of LEGO® bricks and pasted a photo of it into the ad. This looked too realistic to see it on the first sight. So I also added the LEGO® logo, so people would be motivated to explore the picture and discover the little secret.
I don't know, if it's an honor that The LEGO® Company (TLC) sent me their lawyers, forbid me to show this photomontage anymore, and forced me to shutdown the legolize-it.com domain, while there are many sites on the web containing the letters L-E-G-O that TLC doesn't seem to care of. They also didn't even care about my legal disclamer on my homepage, because they think it was too small to read. How ridiculous. I wonder if I could ignore the fine print in an insurance contract, too...
Drop me a mail if you want to see the original photomontage, or if you're a lawyer and still want to complain.
PS: legolize-it.com will go off-line in the next days. If you want the domain name, you can have it.
LEGO® is a registered trademark of The LEGO® Group
for a second i thought this had nothing to do with legos but they are so whats the point of lego getting mad?
June 20, 2004
Hmm, it seems like TLC's playing favorites here. If you're somebody who did something like this and has the letters "L-E-G-O" in their URL, they threaten to sue you. But, if you're a Bionicle site that's just starting and the name of the site/URL is BionicleZone, they just ask you to change it? I want to send them a complaint letter.......