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A Photomontage with an Ice Cream
A spoof of an ice cream ad, that caused The LEGO Company to send me their lawyers. >:-(
About this creation
When I got the 4105 red bucket, this was the first time I got some brown and tan bricks. So, of course, I wanted to use them. My favorite ad is the one of the German ice cream manufacturer Langnese. So I built the "Magnum" ice cream out of LEGO bricks and pasted a photo of it into the ad. This looked too realistic to see it on the first sight. So I also added the LEGO logo, so people would be motivated to explore the picture and discover the little secret.


I don't know, if it's an honor that The LEGO Company (TLC) sent me their lawyers, forbid me to show this photomontage anymore, and forced me to shutdown the legolize-it.com domain, while there are many sites on the web containing the letters L-E-G-O that TLC doesn't seem to care of. They also didn't even care about my legal disclamer on my homepage, because they think it was too small to read. How ridiculous. I wonder if I could ignore the fine print in an insurance contract, too...


Drop me a mail if you want to see the original photomontage, or if you're a lawyer and still want to complain.



PS: legolize-it.com will go off-line in the next days. If you want the domain name, you can have it.

Legal Stuff:

LEGO is a registered trademark of The LEGO Group

LEGO is also a registered trademark of LEGO - Legatoria Olivotto Spa

Campbell's Soup is a registered trademark of Campbell Soup Company

elf is a registered trademark of TotalFinaElf




Enlarge image
   I had to crop the logos from this original version of the spoof to be allowed to show it here. Take a close look at the ice cream to see the seals of the bricks.



Enlarge image
   This is a more obvious (uncropped) version of the spoof. I made it, because people complained, they couldn't see the bricks. But they still didn't see them...



Enlarge image
   ...so I made this one. Damn. Where's the fun in making a photomontage when I may not make it perfect?



Enlarge image
   This is the ice cream MOC built out of bricks from one 4105 red bucket.



Comments

Oliver Kutsche
 I like it 
Oliver King
  November 16, 2011
is yo home page the old style
Oliver Kutsche
Kyle McAwesomePants
  January 21, 2011
for a second i thought this had nothing to do with legos but they are so whats the point of lego getting mad?
Oliver Kutsche
Joseph (Jguy101)
  June 20, 2004
Hmm, it seems like TLC's playing favorites here. If you're somebody who did something like this and has the letters "L-E-G-O" in their URL, they threaten to sue you. But, if you're a Bionicle site that's just starting and the name of the site/URL is BionicleZone, they just ask you to change it? I want to send them a complaint letter.......
  June 10, 2004
It just shows how unreasonable they can be... It must be very annoying. You have my sympathy! (The three smiles for the ice-cream. very good deception!)
 I like it 
  September 7, 2003
Wow, that's very stupid of The LEGO Company...
 
By Oliver Kutsche
Add to my favorite builders

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LEGO models my own creation MOCpages toys shop A Photomontage with an Ice CreamOther


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