Depending on the number of parts in the jeep I bet that set would be closer to 20 bucks than a ten spot. It's got 4 minifigs, a monkey and an alligator. Those items can really drive up the price of a set. They probably would toss some other props or accessories in and maybe some other small thing to build. Parts are cheaper than minifigs. The 90's Adventurer sets were a favorite when they were coming out. Especially when I got them on clearance. Nice jeep. see ya. garth
To me, it looks like the $9.99 kind of set, because it resembles the size of a Clone (Ep. 3) Battle Pack. The car looks like it has the same number of pieces as the clone speeder and turret put together, and there's about the same number of accessories, so yeah $9.99. Which is 6.87 pounds sterling, and 7.34 euros, and I WOULD buy it.